The Central Coast Destination Management Plan for Tourism, 2010 to 2013 was released last month.
It the plan, they say “The Central Coast has experienced a steady decline in visitor numbers and nights since 2007. Central Coast Tourism, in responding to this decline, identified the need for a Destination Management Plan (DMP) to provide a clear direction to reverse the trend. This DMP takes a holistic approach to developing appropriate tourism strategies that contribute to the livability and the prosperity of the region without compromising its future. It will be the central reference point for the development and delivery of tourism product and services and the implementation of marketing strategies for the Central Coast.”
One of their “Enablers of Success” is listed as “Strategic Alliances”.
Well, an alliance with the only on line accommodation booking website which is focused 100% on NSW Central Coast accommodation should give them a boost. BookCentralCoast.com.au. I’ll let you know here how we go.
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